Robots Meet 'Substance of Style'

Virinia Postrel would be pleased. iRobot just went live with iRobotSkins, which lets you personalize your robot. The little cleaning bots, like the Roomba vacuum and Scooba mopper, are cute. Owners usually give them names -- so why not play dress-up as well?!

Giving people what they want, in this case a purely aesthetic change, is a great move.